If you’re thinking about becoming an entrepreneur, or starting up a home business there are FOUR essential books you need to read. Right now, I’m not even kidding. Read this post, print it out if you need to. Then run (not walk) to your closest book store, or get to an online retailer as fast as your little fingers can click and get your hands on these must reads.
1) Crush It! – Gary Vaynerchuk
This book is should be required reading for all budding entrepreneurs or anyone who wants to be successful in business. Gary is a New York Times bestselling author and super successful American businessman. He contends that there are millions of dollars to be made in online marketing, but regardless of the overwhelming opportunities available, most people just keep plugging away at jobs they hate. If you’ve been stalling on making your dreams into a reality, Crush It! will literally kick you in the pants with every page you turn… igniting a fire under you to finally make it happen. This book is fresh, fun, and takes a no bull approach at showing you how to cash in on your passion!
2) The Knack – Brodsky and Burlingham
Want a handbook filled with tons of excellent advice for business people who are just getting started? Look no further than The Knack. The authors draw on their experiences of seeing many businesses fail and succeed to provide you with a collection of essential start-up tips. With each chapter you’ll learn the critical steps of the start-up journey. How to recognize opportunity, what to do about mistakes, how to gain (or lose) customers, and most importantly… what it takes to be the boss. Written in an easy-to-read, conversational style, The Knack is a virtual road map to success that is not to be missed.
3) Permission Marketing – Seth Goden
What does every business out there need to succeed? Marketing. This essential element of any successful business venture is covered expertly by Yahoo! VP of Marketing, Seth Goden. Permission Marketing clearly explains why businesses can’t just rely on traditional forms of advertising in direct mailings, flyers, or print ads. So, what do you do when advertising doesn’t work anymore, how to you reach potential customers or team members? Focus on discovering the customer or prospect’s problem, and then show them how what you have to offer is the solution they’ve been looking for. Bottom line, if you want results from your marketing efforts, read this.
4) Making Ideas Happen – Scott Belsky
Why is it so hard for you to get your ideas out of your head and into reality? Why do you avoid the hard work that you KNOW is necessary for success in life? The truth is that 90% of the time, it’s because you like to play it safe. Scott knows all of your excuses, and he’s calling you out. This book may make you uncomfortable, but it may also change your life. Get ready to sail away from the safe harbor, and learn what it takes to win. Cozy up with Making Ideas Happen and find out exactly how to get organized, collaborate, and become the leader you always knew you could be.
For more home business resources visit: BeTheBossNetwork.com
Dale Haubrich is the VP of Sales & Marketing at Responsive Data, which provides the MLM industry’s leading automated dialing platform – Power Dialer PRO, marketing system - Ultimate Prospector, lead generation solutions, as well as other sales and marketing tools for Network Marketers.