Viviane is dedicated to improving lives in a beautiful way. Our commitment to excellence extends beyond our superior product line to our commitment to enhance the beauty of our customers. In 1958 a new company, Viviane Woodard, pioneered the three-step skincare regimen, a system we have retained in each of our advanced skincare applications. The first breakthrough products were based on the then-revolutionary concept that water, not oil, is the vital ingredient for healthy skin. Through the years, skincare systems have evolved from emollients to skin softeners, which transport moisture into the skin, to systems based on a combination of emollient and humectant factors, that is, ingredients which bring water to the skin and also promote the skin’s ability to retain water.
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